Improve your brand with creative ideas.
Difference between selling and branding
Many brands think that they are branding, when in reality they are selling.
Do people really remember brand logos?
Do consumers need to be able remember brand logos and to draw them from memory for them to be good logos?
3 Famous Brands that Changed Completely
Let’s look at three famous brands that changed completely to understand that the branding journey is more than what we see today.
6 Qualities a Brand Name Must Have
What qualities a brand name must have to work well and stand out in the crowded market?
Why a good brand tagline is so important
A brand tagline is more than just a concise way of describe what your brand does.
4 myths of brand names
Creating a brand name is more than just finding a name that sounds or feels right.