Improve your brand with creative ideas.

Explore fresh thinking on branding, creativity, and strategy.

How brand credibility is key to brand power

Brand credibility gives brand power.

A brand owning a term gives it consumer mind share that no other brands can easily replace.

Brand power needs advertising to maintain when publicity fades.

Brand power grows with publicity, not advertising.

Brand power is proportional to its focus.

Brand power is inversely proportional to its scope.

Many brands think that they are branding, when in reality they are selling.

Do consumers need to be able remember brand logos and to draw them from memory for them to be good logos?

Let’s look at three famous brands that changed completely to understand that the branding journey is more than what we see today.