Improve your brand with creative ideas.
How brand credibility is key to brand power
Brand credibility gives brand power.
How Owning a Term Gives Brand Power
A brand owning a term gives it consumer mind share that no other brands can easily replace.
Secret to Brand Power Part 4
Brand power needs advertising to maintain when publicity fades.
Secret of Brand Power Part 3
Brand power grows with publicity, not advertising.
Secret of Brand Power Part 2
Brand power is proportional to its focus.
Secret of Brand Power Part 1
Brand power is inversely proportional to its scope.